The process of my work includes every element required for the business in hand, whether it’s a small start-up, or an already existing brand, from fully understanding what is required for the business, to understanding the target and creating a complete brand identity design. The information provided during this process holds a key importance in coming up with best solutions. As Hans Hofmann said;
“Design is the intermediary between Information and Understanding.”
In order to achieve one’s goal, the path must be set or redirected towards that goal - otherwise all one achieves is going in circles.
